Heinz Ocean Pier - Exterior

1904

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Heinz Ocean Pier - Exterior
  • Title
  • Heinz Ocean Pier - Exterior
  • Identifier
  • MSP57.B005.I10
  • Source Identifier
  • MSP57.B005.I10
  • Description
  • In 1898, H.J. Heinz first leased and then bought (for $60,000) the Iron Pier in Atlantic City, New Jersey, and renamed it the Heinz Ocean Pier. Heinz had first visited Atlantic City in 1880 and noted how busy and exciting the resort was. Upon the pier he constructed an elegant environment in which to appreciate the company’s products. It has been described as Heinz’s “costliest, most ambitious, and probably most successful promotional undertaking.” Free to the public, it glowed at night with a 70-foot-high “57” sign on its roof. During the day, visitors could stroll on the boardwalk, lounge in the reading room or on the sun deck in rocking chairs, and visit several enclosed sections of the pier, including a glass pavilion with oriental rugs, ceramics, figurines, and a gigantic painting, “Custer’s Last Rally.” Fondly known as the “Crystal Palace by the Sea” and visited by an estimated 50 million people, it was seriously damaged by a 1944 hurricane and dismantled the following year.
  • Genre
  • photographs
  • Subject
  • H.J. Heinz Company.
    Heinz Ocean Pier (Atlantic City, NJ)
  • Source
  • H.J. Heinz Company, Photographs, 1864-1991, MSP 57, Library and Archives Division, Senator John Heinz History Center
  • Contributor
  • Detre Library & Archives, Heinz History Center
  • Collection
  • H.J. Heinz Company Photographs
  • Rights Information
  • In Copyright. This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).. Rights Holder: Senator John Heinz History Center
    http://rightsstatements.org/vocab/InC/1.0/
  • Rights Holder
  • Senator John Heinz History Center